Some things just don't fit into pre-defined categories...
Review our past Presentations and Patents:
Presentations
- Search Engine Optimization This presentation covers various aspects of Search Engine Optimization (SEO). It begins topics such as the definition and importance of SEO, Google Search Engine Results Page (SERPs) analysis, how search engines work, progressing to beginner and advanced factors influencing Google website ranking.
- Digital Marketing Basics This engaging and comprehensive presentation delves into the diverse landscape of digital marketing, offering insights into its multifaceted channels including SEO, paid advertising, and social media. Discover the latest techniques and strategies that can help you navigate and excel in the digital world.
- Internet Marketing for Business was presented to the St Louis Go-Small-Biz-4U networking group. This was an overview of Internet Marketing, as well as our Marketing Channels Infographic.
- Using LinkedIn for Business was presented to the Waterloo People in Business group. This was an overview of LinkedIn, as well as some advance techniques.
- Social Media and Internet Marketing Sessions sponsored by the Edwardsville Public Library. Presentation materials follow; Social Media Session, Internet Marketing Session
- Internet Marketing and Social Media Workshop sponsored by the SIU-E Business Development Center. Presentation materials follow; Internet Marketing for Business, Social Media Workshop
- Internet Marketing for Entrepreneurs was presented to the Entrepreneurship class at the SIU-E School of Business. This program tells you about the four concepts that Entrepreneurs can use to increase their internet presence and visibility, while converting viewers into customers.
- How to Create Your Own Website for Free was presented to young adults at the O'Fallon, IL Public Library. This program tells you how to create a personal website using free products available on the Internet. We had a great time talking with the young adults in O'Fallon and helping them get started on their own websites.
- Competitive Intelligence - Using Google Alerts was presented to the Highland PIB goup. This program tells you how to use competitive intelligence to make better-informed decisions for your business.
- Google Places - Local Internet Marketing for Free was presented to the Monroe County PIB goup. Google Places helps customers find you when they search for your type of business in your specific locale. It displays information about your business on google maps, no web site is required, and it's a free service.
- Internet Marketing for Real Estate Professionals was presented to a group from the National Real Estate Investors Association. This program was part of an on-going education certification process for real estate professionals.
- "Search Engine Marketing" Symposium was sponsored by the SIU-E School of Business. Presentation materials follow; Basic Concepts, Techniques, and Converting Viewers
- Networking on the Internet is used to augment in-person networking. The internet has become an essential part of the business environment. More customers are making their purchases and finding local products & services using the internet.
- Six Things You can do to Improve Your Website Search Rankings can help your business get noticed on the internet and shows you the steps to implement these changes. The presentation was first made for the Wood River People in Business group on March 10, 2009.
- Seven Ways to Promote Your Business on the Internet... and they're free. This presentation was originally prepared for the tenby tech newsletter and has been updated with more current information.
Patents
- #8,078,606 Entitled 'Rank-Based Estimate Of Relevance Values', is a method that can help search engines produce more relevant search results, especially where there are multiple disparate information sources.
- #7,716,202 Determining a weighted relevance value for each search result based on the estimated relevance value when an actual relevance value was not received for the search result from one of the plurality of search engines.
- #7,451,155 Statistical methods and apparatus for records management.
- #7,206,780 Relevance value for each category of a particular search result in the ranked list is estimated based on its rank and actual relevance values.